Light Pollution Campaign

Light pollutions is an ever-increasing global issue, it is created through the excessive use of un-natural light by human activities around the world. This predicament is shrinking the few dark spots remaining, causing a disconnect to the beautiful and wondrous night sky. The campaign is for everyone but will target the youth and enthusiasts, to reconnect to our night sky heritage and legacy that we lost to light pollution, by raising awareness about it and promote engagement. The master artwork consists of three posters each with an interesting fact behind the beautiful visual, therefore, those images are not picked randomly. 

The integrated campaign starts with a walk-through mall dome installation where people will experience the effect of light pollution on how much they can see of the beautiful night sky. To extend this experience, people can pick the campaign glow in the dark takeaway cards from a card stand with a QR code to scan, positioned at the exit. The cards themselves also lead through a QR code on the back, to a micro-website were you can read about the facts behind those posters, what are those celestial objects, and why they were used. As well as, the ability to download printable copies of those posters.

Designed by Anas Albounni

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