A downloadable project

This is an advertising campaign & integrated campaign on raising awareness on light pollution & it's contribution to global warming. This project consists of 3 posters & an integrated campaign.

Each poster showcases a form of death with a specific light source. Through exaggeration & somewhat personifying the plants, I've recreated suffocation, poisoning & burning. The integrated campaign consists of a pop-up booth floor plan that would be present in malls & recreates a home scenario along with a wall quiz, of which visitors can share their quiz results online & use the hashtag #lightsout- which is used to help people further communicate the cause online.

Behance

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